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商品編號： 9-613-072 出版日期： 2012/12/04 作者姓名： Sato, Vicki L.;Chai, Sen;Ballenger, Rich;Chi, Christine;Down, Alexander;Leimberg, Ross 商品類別： Entrepreneurship 商品規格： 18p 再版日期： 2013/08/16 地域： United States;India 產業： Pharmaceuticals 個案年度： -
商品敘述：
Bristol Myers Squibb, a multi-national pharmaceutical company, is seeking to globalize its R&D strategy while managing costs. It has formed a joint venture with an Indian company, which has worked well, but now faces a strategic decision on how and whether to continue.
涵蓋領域：
Collaborative innovation;International business;Entrepreneurship;Innovation;Community development;Human resource management;Joint ventures;R&D;Global business;Search engines;Strategy
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